Knowledge and Skills

Key Knowledge

• the influence of both the media and audience

Key Skill

• discuss the extent of the influence of the media and media audience

Key terms and concepts

• influence: the ability to have an effect on the development, thought or behaviour of someone
• extent: the extent of influence is how much influence
• influence is often framed by different media influence theories - which are different ways of thinking about how the media or audiences behave when interacting with media.
• when discussing influence you will need to link it back to some kind of evidence. This could include a case study, some research or some media usage data.
• It's important to realise that it is very hard to prove influence - and that research and case studies have strengths and weaknesses

Example questions

Past Exam Questions

Sessions

Media sessions

Resources

Swipe file